Audience Segments
Organize customers by market, behavior, or lifecycle stage for more relevant communication.
Solutions · Smart Marketing
Turn customer conversations into growth
Plan campaigns, automate journeys, and measure engagement across SMS, voice, and messaging channels.
Capabilities
Campaign building blocks
Bring audience planning, messaging, automation, and reporting into one workflow.
Campaigns
Plan and send SMS or voice campaigns with scheduling and delivery visibility.
Automated Journeys
Trigger follow-ups based on customer actions, time, or service events.
Reporting
Review delivery, engagement, and conversion signals to improve the next campaign.
Workflow
How it works
A repeatable process for campaigns that respect local rules.
Define the Goal
Clarify the audience, offer, and success metric.
Build the Audience
Create segments from customer and interaction data.
Launch the Journey
Schedule campaigns or automate follow-ups across channels.
Measure and Refine
Review results and adjust content, timing, and targeting.
Use Cases
Where smart marketing helps
Support growth across acquisition, conversion, and retention.
Cross-Border E-commerce
Send order updates and re-engagement messages to customers in their market.
Customer Reactivation
Reconnect with inactive customers through timely, relevant campaigns.
Service Follow-Up
Follow up after support interactions with surveys or next-step guidance.
Compliance
Responsible messaging
Marketing messages require appropriate consent and clear opt-out options. Content rules, sender requirements, and quiet hours vary by country and channel.
We help you plan within local requirements, but customers remain responsible for the lawfulness of their campaigns and audience data.
Combine campaigns with <a href="/solutions/api">Communications API</a> for system integration, or <a href="/solutions/service-cloud">Service Cloud</a> for support workflows.